Three years ago, we partnered with the NFL to launch the #ThisIsHSFootball campaign. Our mission was to promote the benefits of playing and increase participation.

We are exceedingly proud to share that as of last year, participation is going up. Now let’s keep that momentum going.

Through this initiative, we aim to:

1. Promote the value of participating in football in middle school and high school.
2. Improve the perception of football at the middle school and high school levels.
3. Restore confidence that the sport is more focused on player protection than ever before.

With your help, we can spread the word about the benefits of participating in high school football and celebrate this essential team sport for decades to come.

No matter if you’re a coach, administrator, state association representative or even a fan, we can all help continue to increase participation numbers by using these tools to introduce more students—and their parent(s)/guardian(s)—to the game! Please share our messages on social media by clicking the share buttons wherever you see them. And be sure to use the hashtag #ThisIsHSFootball when creating your own content!