What are four of the most powerful words a student can hear? “I believe in you.”

And from whom? Their high school football coach.

That’s because high school football coaches empower. They encourage. They validate.

As mentors, role models and educators, their #1 priority isn’t winning games. It’s teaching life lessons. It’s building character. It’s instilling confidence when players need it most.

When coaches believe in their players, then players can believe in themselves. And the best part is that confidence not only changes a player’s game, but it changes their life too.

It’s no wonder high school football coaches are remembered forever.

Talk to your high school’s athletic director or football coach about how your student can sign up to play. This is National Football Sign-Up Month! This is high school football.